The CRA and Economic Development Departments hired Consultant Wilesmith Advertising/Design of West Palm Beach to create the City's brand logo. Their comprehensive research process included:
A citizen-based survey to Dunedin residents,
Focus groups with small, medium, and large-sized businesses,
Meetings with various stakeholders in the community (e.g. major employers, hospitality industry, civic organizations, etc.); and
Input and representation from citizen advisory boards and committees (the Chamber of Commerce, Visit Dunedin, Downtown Merchants and other community groups).
An analysis of the survey results (over 550 responded) showed that the City's natural features - Honeymoon Island, waterfront, Pinellas Trail and green space - ranked highest with the respondents. Coupling this data with the City's interest in economic development, Wilesmith Advertising/Design created a brand and tagline intended to present the City of Dunedin as a place with unique assets and ambience - and a place to live, work and do business.
The City of Dunedin's brand logo is available for your use. Below is the approved brand logo and tagline:
A Brand Standards Manual was developed by our Consultants with specific reproduction standards and artwork to be utilized to protect and strengthen our brand. The consistent use of the logo will strengthen our identity and its integrity should be protected.
To begin using the City's new colorful logo a royalty-free Trademark License Agreement must be submitted and approved by the Economic Development Department. The Agreement must be signed by an officer of your registered corporation.
For more branding information please contact:
Trevor Davis at 727-298-3201